![\"\"](\"https:\/\/www.aa.com.tr\/uploads\/userFiles\/f8244181-67c8-4d85-98fc-b252d1f7e0ec\/2021%2FTEMMUZ%2F12%2FROMA%2F20210712_2_49168190_66937256.jpg\")
<\/figure>\n\n\n\nFinal kar\u015f\u0131la\u015fmas\u0131na kat\u0131lmak bile yiyecek – i\u00e7ecek, konaklama, perakende sekt\u00f6rleri kanal\u0131yla her iki \u00fclke gayri safi milli has\u0131las\u0131na \u00f6nemli katk\u0131da bulunurken kupan\u0131n getirdi\u011fi prestijin \u0130talya ekonomisine k\u0131sa vadede 4 milyar avro de\u011fer katmas\u0131 bekleniyor.<\/p>\n\n\n\n
Yeni tip koronavir\u00fcs (Kovid-19) nedeniyle sosyalle\u015fme f\u0131rsatlar\u0131n\u0131n azalmas\u0131 ve uzun bir soka\u011fa \u00e7\u0131kma yasa\u011f\u0131n\u0131n ard\u0131ndan ger\u00e7ekle\u015fen \u015fampiyonan\u0131n t\u00fcketici g\u00fcvenini art\u0131rd\u0131\u011f\u0131 tespit edilirken, bunun harcamalara da yans\u0131d\u0131\u011f\u0131 g\u00f6r\u00fcld\u00fc. \u0130talya’n\u0131n zaferiyle y\u00fckseli\u015fe ge\u00e7en motivasyonun, \u00f6zellikle yiyecek ve i\u00e7ecek, alkol ve t\u00fct\u00fcn, ev e\u015fyalar\u0131 ve hizmetleri, ula\u015f\u0131m, e\u011flence, k\u00fclt\u00fcr ve misafirperverlik harcamalar\u0131nda art\u0131\u015f sa\u011flayaca\u011f\u0131 tahmin ediliyor.<\/p>\n\n\n\n
Ayr\u0131ca bu \u015fampiyonlu\u011fun, \u0130talya\u2019n\u0131n k\u00fclt\u00fcr, k\u00fclt\u00fcrel miras, spor alan\u0131nda mevcut \u00fclke alg\u0131s\u0131n\u0131, turizm g\u00fcc\u00fcn\u00fc olumlu y\u00f6nde etkileyece\u011fi \u00f6ng\u00f6r\u00fcl\u00fcrken, sponsorluk gelirlerine de ilave 13 milyon avroluk gelir sa\u011flamas\u0131 ve bunun toplamda 59 milyon avroya \u00e7\u0131kmas\u0131 bekleniyor.<\/p>\n\n\n\n
Oyuncu ve menajerlerin de karl\u0131 \u00e7\u0131kmas\u0131, \u0130talya ekibin alaca\u011f\u0131 24 milyon sterlin primi payla\u015fmalar\u0131 \u00f6ng\u00f6r\u00fcl\u00fcyor.<\/p>\n\n\n\n AA muhabirine de\u011ferlendirmelerde bulunan Brand Finance T\u00fcrkiye Direkt\u00f6r\u00fc Muhterem \u0130lg\u00fcner, T\u00fcrkiye\u2019nin futbol alan\u0131nda yapt\u0131\u011f\u0131 fiziki yat\u0131r\u0131mlar\u0131n mutlaka geri d\u00f6n\u00fc\u015f\u00fcn\u00fcn sa\u011flanmas\u0131 gerekti\u011fini belirterek, aksi halde net kazan\u00e7 yerine net kayb\u0131n s\u00fcrekli artaca\u011f\u0131n\u0131 vurgulad\u0131.<\/p>\n\n\n\n \u0130lg\u00fcner, \u00c7in\u2019de y\u00fcr\u00fctt\u00fckleri ara\u015ft\u0131rmaya g\u00f6re bu \u00fclkedeki futbolseverlerin y\u00fczde 15’inin \u0130ngiltere, y\u00fczde 14’\u00fcn\u00fcn \u0130spanya ve y\u00fczde 11’inin Almanya ligini izledi\u011finin tespit edildi\u011fine dikkati \u00e7ekerek, S\u00fcper Lig’i (T\u00fcrkiye) izleyenlere dair kayda de\u011fer bir veri bulunmad\u0131\u011f\u0131n\u0131 s\u00f6yledi. \u0130lg\u00fcner, “T\u00fcrk futbolu geli\u015fmeli, d\u00fcnya arenas\u0131nda ba\u015far\u0131lar\u0131n\u0131 art\u0131rmal\u0131d\u0131r. T\u00fcrk spor kul\u00fcplerinin \u00fclke s\u0131n\u0131rlar\u0131 d\u0131\u015f\u0131nda taraftar kitlesi olu\u015fturmas\u0131, markala\u015fmas\u0131, yay\u0131n, ticari \u00fcr\u00fcn ve sponsorluk gelirlerini art\u0131racak, T\u00fcrkiye alg\u0131s\u0131n\u0131 y\u00fckseltecektir.” de\u011ferlendirmelerinde bulundu.<\/p>\n\n\n\n KAYNAK: AA.COM.TR<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":" Uluslararas\u0131 marka de\u011ferlendirme kurulu\u015fu Brand Finance’a g\u00f6re, 2020 Avrupa Futbol \u015eampiyonas\u0131’nda kupay\u0131 evine g\u00f6t\u00fcren \u0130talya,…<\/p>\n","protected":false},"author":2,"featured_media":1724,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[26],"tags":[],"class_list":["post-1723","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dunya"],"_links":{"self":[{"href":"https:\/\/qafqaztimes.com\/tr\/wp-json\/wp\/v2\/posts\/1723"}],"collection":[{"href":"https:\/\/qafqaztimes.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/qafqaztimes.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/qafqaztimes.com\/tr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/qafqaztimes.com\/tr\/wp-json\/wp\/v2\/comments?post=1723"}],"version-history":[{"count":1,"href":"https:\/\/qafqaztimes.com\/tr\/wp-json\/wp\/v2\/posts\/1723\/revisions"}],"predecessor-version":[{"id":1725,"href":"https:\/\/qafqaztimes.com\/tr\/wp-json\/wp\/v2\/posts\/1723\/revisions\/1725"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/qafqaztimes.com\/tr\/wp-json\/wp\/v2\/media\/1724"}],"wp:attachment":[{"href":"https:\/\/qafqaztimes.com\/tr\/wp-json\/wp\/v2\/media?parent=1723"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/qafqaztimes.com\/tr\/wp-json\/wp\/v2\/categories?post=1723"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/qafqaztimes.com\/tr\/wp-json\/wp\/v2\/tags?post=1723"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}![\"\"](\"https:\/\/www.aa.com.tr\/uploads\/userFiles\/f8244181-67c8-4d85-98fc-b252d1f7e0ec\/2021%2FTEMMUZ%2F12%2FROMA%2F20210712_2_49168190_66937264.jpg\")
<\/figure>\n\n\n\n“T\u00fcrk futbolunda fiziki yat\u0131r\u0131mlar\u0131n geri d\u00f6n\u00fc\u015f\u00fc sa\u011flanmal\u0131”<\/h3>\n\n\n\n
![\"EURO](\"https:\/\/www.sehrivangazetesi.com\/images\/resize\/100\/656x400\/haberler\/2021\/07\/euro_2020_sampiyonu_italya_h81720_5472b.jpg\")
<\/figure>\n\n\n\n